CREATIVE DIRECTION   |   COMMUNITY ORGANIZING   |   EVENT PRODUCTION

Making Space

Making Space seeks meaningful partnerships with LGBTQ/BIPOC inclusive businesses to create free podcasting spaces to help elevate underrepresented creators—moving beyond superficial social media engagement to make a tangible local impact.
Making Space Spotlight
Making Space with April Williams | Curia on the Drag
VIDEO PRODUCTION: RHYME & REASON films
Art DIRECTION & title ANIMATIONs: GREG FALCONI
INTERVIEW SCRIPT: KELLY STOHR
Making Space with A.J. Arellano | Savereign
Art DIRECTION & ANIMATION: GREG FALCONI
Title Design: grace hwang
VIDEOGRAPHY: KARA HAMMOND
INTERVIEW SCRIPT: KELLY STOHR
Making Space with Quianah Upton | Nourish Botanica
VIDEO PRODUCTION: HUDDY MEDIA
Art DIRECTION & title ANIMATIONs: GREG Falconi
INTERVIEW SCRIPT: KELLY STOHR
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Making Space Website

The site that serves as the central place for all things Making Space.
UX DIRECTION & WEB BUILD: GREG FALCONI
DESIGN: GENESIS PAREDES
COPY: KELLY STOHR
Visit Making Space Website

Making Space Promotional Assets

Examples of digital & print assets used to promote the recording studio online and in-store, along with QR codes for booking.
DESIGN: GREG FALCONI & GENESIS PAREDES
COPY: KELLY STOHR

Photography

Examples of photography taken at different Making Space locations. Also used for wider Spotify for Podcasters marketing materials as part of the brand photo library.
ART DIRECTION: GREG FALCONi

PHOTOGRAPHERS:
WILL CROOKS - SAVEREIGN
YVETTE GLASCO - NOURISH BOTANICA
LEXI READ - CURIA ON THE DRAG

How it works

IDENTIFY:
We partner with locally owned businesses, prioritizing smaller cities with greater needs, through word-of-mouth referrals.

We focus on collaborating with creators from these communities to connect with LGBTQIA+ inclusive businesses, ensuring the spaces are truly safe.
EQUIP:

Upon confirming a local business partner, we send a complete podcast studio toolkit donated by RODE to our Making Space locations at no cost.

This kit includes promotional signage, booking tools, social media materials, booking system setup, two microphones, broadcast arms, headphones, necessary cables, and an audio mixer.

LAUNCH & SUSTAIN:

The recording space debut features a launch party with local vendors for food, drinks, and music, highlighting a live podcast discussion on accessible recording spaces with Spotify, the business owner, and a local creator.

Additionally, a photoshoot and interview with the business owner offer promotional content for social media, Spotify, and the Making Space Hub.

Making Space Design Guidelines
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Guidelines to help keep consistency across Making Space assets.
CREATIVE DIRECTION: GREG FALCONI
DESIGN: GENESIS PAREDES

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